e-Marketer digital research institute released online ad spending has taken over the newspaper advertising spending in the United States for the first time this year.
e-Marketer estimates that online advertising spending will grow about 13.9 percent in 2010 to U.S. $ 25.8 billion, while spending on advertising for print media fell 8.2 percent to U.S. $ 22.7 billion.
Online ad revenue rose to U.S. $ 25.7 billion. This figure, according to eMarketer, still under budget for online advertisers, which is about U.S. $ 25.8 billion.
“Advertisers spend a larger portion of their budgets to digital media from seeing many customers are shifting toward the Web,” said Geoff Ramsey, chief executive of eMarketer in his statement, Tuesday, December 21, 2010.
“It’s something we’ve seen for a long time, but today it is a critical point,” said Ramsey.
He explained that the bad economy in 2009 is really accelerating the shift to digital advertising print ads. Online advertising, especially search advertising, increasingly highlighted by many advertisers as new land is far more powerful and influential than print ads.
In total, eMarketer estimates that total ad spending in the United States grew three percent during the year 2010 to U.S. $ 168.5 billion, equivalent Rp1.518 trillion.
Referring to these achievements, eMarketer projecting newspaper print ad spending will continue to decline to six percent to $ 21.4 billion in 2011. In contrast, online ad spending grew 10.5 percent to $ 28.5 billion.
A number of U.S. newspaper offices are still grappling with the decline in revenue from print advertising. They experienced the erosion of circulation and left readers free news on the web. However, some of whom have been anticipated by creating a web portal.
